Filmmaker Statement

The film follows a young model in London in what initially seems a vibrant fashion/lifestyle editorial. However, the lighthearted tone soon takes a dark and surreal turn. I set out to create a bold and unexpected piece about femininity, contrasting the fun and playful with the surreal and horrific - blending these elements into a wild, fever-dream rollercoaster. The piece features almost 80 AI VFX shots, achieving a level of photorealism that I believe is unprecedented, making it truly one of a kind. We shot the project on a mix of 16mm film, Arri digital, phone footage and Mini DV, all blended together to achieve a rich tapestry.