Filmmaker Statement

When I embarked on creating the music video NON NON NON for MADA MADA, I really saw it as more than just a music video—it's a narrative film that explores the profound themes of physical loss, grief, and the complex fears and anxieties that come with it. The entire process of adapting this song into a visual narrative became an incredibly personal journey. I made a point of letting the song play over and over during my daily activities, whether I was driving in the city, cooking, or walking my blind dog. This constant exposure wasn't just background noise; it deeply influenced how I conceptualized the emotional depth of the song in visual terms. The story revolves around a protagonist who's recently lost his sight, facing an agonizing decision between accepting permanent blindness or undergoing a high-risk surgery that might restore his vision—or might not. During the days he spends waiting, wrapped in bandages, he experiences a series of vivid, lucid dreams. Each dream reflects a piece of what he's lost: his self-image, the memories of his loved ones, his standing in society, and his independence. These dreams aren't just plot devices; they're integral to understanding the character. They advance his development and peel back layers of his psyche, exposing the raw truths of his fears and anxieties. The inspiration for this story came from something very close to home—watching my blind dog dream. Observing him react while dreaming invisible stimuli was both heartrending and illuminating, and it made me wonder about the nature of dreams in the absence of sight. This led to the central question of the film: What does a blind man see in his dreams? We explore this through our protagonist, who, despite his blindness, experiences his losses and fears in a vivid, almost palpable way. Stylistically, the video blends different genres and uses expressionist sound design, foreshadowing, and leitmotifs to heighten the dreamlike ambiance of the song and, at times, steer it towards the edge of horror. My goal was to craft a film that not only tells a story but also connects emotionally with the audience, inviting them to reflect on the themes and emotions portrayed.