In an era of relentlessly consuming and producing content online, people have become accustomed to curating an idealized “self.” In many instances, this “self” is immaculate, fun, and exciting. It’s a highlight reel that can impress and even lead to stardom. But over the past couple of years, I’ve noticed a small shift towards vulnerability, authenticity, and openness in what we want from our social media. The gloss is still mainstream, but I think there’s a new desire for an emotional connection with other people online. Notice Me attempts to explore this idea of vulnerability online and question if it’s truly authentic and potentially a way to form genuine connections with a web-based audience or if just another way to commoditize our personal moments and curate how we are perceived. I don’t have the answer, but I think we should talk about it.