Filmmaker Statement

Dear jurors in the future of 2024, Thank you for considering our Pocari Sweet K-pop music video from year 2000. We hope you enjoy our remake of Asia’s most iconic commercial jingle with our sincere dance moves, fashion and the feeling of love we have created for the world of 2024. Y2K K-pop universe <Migliore Club> is one of the fastest growing contents on Instagram in 2024. In this world, young celebrity Ssohyeon, who would later go on to become the youngest Asian actress to win the Academy Award for Best Actress, learns to stand up to the harsh rules and limits set on young female artists at the time and rewrites the Y2K pop culture history, as a close friend of Britney Spears and BLACKPINK Jennie Kim. The Pocari blue enshrines the everlasting spirit of adolescent hopes and dreams into an 8oz can, just as the teen stars of Migliore Club press insert the fresh and sweet love into their brand-new CD player. Love is fresh. Love is sweet. Pocari Sweet. Migliore Club