Filmmaker Statement

Fisker invited Geoff McFetridge to create a one-of-a kind art car using the Fisker Ocean as his canvas. The Fisker Ocean, slated for production in late 2022, is an all electric SUV created by car design legend Henrik Fisker. Geoff McFetridge uses the vehicle’s symmetry to tell a human story –  illustrating the dichotomy between the right and left brain. The art car was created seeking an emotional visual statement about the fearlessness, imagination and vitality designers must bring to their creativity. The Fisker Ocean Geoff McFetridge Art Car is currently on display at the Peterson Automotive Museum in Los Angeles, CA until May 2023. Geoff McFetridge is a Canadian artist and designer whose work includes paintings, installations, industrial design, film, and textiles. He has created works for clients including Vans, Patagonia, Amazon, Google, and Apple, and served as art director for Grand Royal magazine.