Filmmaker Statement

In Everyone Loves Muscles, STChM interrogates the boundaries of AI image generation as a method of mirroring and reinterpreting the real world, drawing from Deleuze’s concept of “repetition and difference” to emphasize how intentional deviations produce unique outcomes in the AI’s interpretations. The project revolves around a muscular figure adorned with sea mussels on his face—an effect coaxed out of the AI through prompt manipulation. By introducing controlled “errors” into prompts, the prompt engineer guides the AI into generating unforeseen elements, positioning the AI as an inadvertent “co-creator” in a dialectical relationship with the engineer. This process, influenced by Derrida’s notion of différance, sees the AI both reflecting and deferring meaning, constantly evolving its interpretation through minor syntactical shifts.