Filmmaker Statement

As a woman over 40, I'm told that there are many things I need to fix: my hair, my skin, my body. The regular maturation of a biological human are considered "flaws". I am saddened by aggressive advertisements telling me how to "correct" the natural signs of aging. I feel that "anti-aging" is not only harmful but also offensive to the memory of those who died before they were able to get wrinkles. Though I am personally most attuned to the beauty industry's marketing tactics to mature women, I know that there is intersectionality in the oppressive way that "beauty" is marketed around the world. I believe it's time to fight back, not by bringing down the beauty industry or forgoing creams and makeup all together. But we can take back our power when choosing which products we buy. Are we buying a cream because we have been told it will "fix" something? Or can we consciously choose products for our own well-being, rather than trying to achieve an oppressive and false ideal?